Behind every campaign, email, product page and social media post is a marketing team powered by ideas, snacks and a questionable amount of coffee.
Meet Inês, Millena, Rui and Teresa: four people with different roles, different favourite shoes and very different contributions to the group chat.
The Coffee Situation
Between them, the team drinks nine coffees a day.
Inês and Rui are responsible for three each, Millena keeps things under control with two, and Teresa drinks just one. This might sound reasonable until you discover that Teresa was almost unanimously voted the person most likely to suggest a coffee break.
Apparently, drinking coffee and campaigning for coffee are two separate jobs.
Everyone Has a Snack Strategy
The office snack choices cover most major food groups: nuts, spicy nuts, cookies and fruit in pouch form.
Inês goes for cashews, while Millena prefers wasabi peanuts, presumably because regular peanuts are not dramatic enough. Rui chooses a Cookie Club cookie, and Teresa keeps a fruit pouch nearby.
There is no official snack drawer ranking, but Rui’s answer probably disappears first when left unattended.
The Team Book Club That Does Not Exist
The team’s favourite books suggest that setting up an office book club would be complicated.
Inês chose Equador by Miguel Sousa Tavares. Millena picked Animal Farm by George Orwell, Rui went for The Song of Achilles by Madeline Miller, and Teresa chose The Stranger by Albert Camus.
Historical fiction, political satire, Greek mythology and existentialism. A light and relaxing selection for the lunch break.
The Group Chat Explained
The team’s most-used stickers and emojis may reveal more about them than their job titles.
Inês regularly uses the melting-face emoji, which is useful for deadlines, Monday mornings and emails beginning with “just a small change.”
Millena relies on a suspicious-looking dog. Rui sends a cat holding a rose, bringing romance and confusion to the conversation. Teresa’s choice is an upside-down monkey, which feels appropriate when a simple task develops seven unexpected steps.
Their favourite memes are equally difficult to explain without context. Some things are better left inside the marketing group chat.
Who Brings the Energy?
Rui received the most votes for office hype person, although Inês and Millena also collected votes.
This means Rui is officially responsible for morale, enthusiasm and making an average Tuesday feel slightly more important.
Teresa, meanwhile, dominates a different category: suggesting coffee breaks.
The Most Important Question: Favourite Atlanta Mocassin Pair
The team may disagree on books, snacks and who brings the most energy, but choosing a favourite Atlanta Mocassin pair came easily.
Inês selected the Regatta Fiji in sand suede, while Rui chose the same model in navy blue suede.
Millena went for the Sarah Tassel in black shiny leather, and Teresa picked the Laces Drivers in brown flower-print suede.
The final selection includes two Regatta Fiji pairs, one polished loafer and one colourful driver. Somehow, each choice looks exactly like the person who picked it.
Four People, One Marketing Team
Inês coordinates the plans, Millena looks after the online experience, Rui keeps social media moving and Teresa supports the many projects happening in between.
Together, they create the campaigns, content and digital work behind Atlanta Mocassin.
Some teams have a mission statement. This one has a group chat.
